Ilaria H

Business and technology entrepreneur, Melbourne fashionista, and the person who couldn't find a tool that sold her wardrobe the way she wanted. So she invented one.

Why she built Rackhand

Ilaria is always buying and selling. It's how she keeps her style fresh without the price tag: buy new outfits cost effectively, wear and love them, then pass them on to someone who'll love them next. Doing that properly meant photographing every piece, writing listings, pricing them, answering buyers and posting parcels, again and again.

At 19, and with an invention already behind her, she saw the obvious fix. Sellers already talk to AI chat apps every day. Why not let that chat run the shop? Rackhand is the result: snap your pieces, say "list it", and get on with your day.

Knowing what works

Years of buying and reselling taught Ilaria what sells and what sits: which brands hold their value, how a photo and a few honest words change everything, and when a price nudge beats waiting. That know-how is built into how Rackhand describes, prices and follows up on every piece.

Clothes that make people feel good

Her real passion is helping people find pieces that make them feel good about themselves. Every listing Rackhand writes is meant to help the right buyer find the right piece, and to help sellers pass on clothes they loved instead of leaving them on the floordrobe.